Capstone Assignment Example | Topics and Well Written Essays - 2250 words - 1

Capstone - Assignment Example Besides, it is meant to enhance moments of happiness and to make a difference by creating a holistic environment that gives customers across the world an equal opportunity for maximum satisfaction. As a global business, a mission statement has been publicity used to draw a good number of customers who feel that the organization is adhering to their demands (Lussier, 2012). The organizational vision is considered as a framework that determines and controls the business towards the realization of objectives. The Coca-Cola’s vision statement that reads â€Å"to be the best beverage sales and customer Service Company embraces people, portfolio, partners and the planet†, is aimed at achieving sustainability in anticipation of quality growth in the near future. Through the organizational mission, the company has been able to draw much attention that aims at making a difference to the society. As such, the organization focuses on strategic priorities thus sustaining long term delivery and consistent profit margin (Lussier, 2012). Ultimately, the company recognizes that it can only improve on the organizational value by building mutual relationship to stakeholders. Therefore, it listens and takes action that meets the demands of each and every stakeholder. Through engagement such as brand collaboration, international appointments and human right s conferences, the organization has created an image of inclusion and service to the community. Through the above strategy, the organization has gained more opportunity to outdo the rivals in the market by pooling together its resources. The introduction of five potter’s model offers a good framework for the organizational analysis towards the realization of objectives in a competitive market environment (Ireland, Hoskisson & Hitt, 2012). While three parts of potters models concerns rivalry effects that are felt from the outside, all parts of the model offers a considerable impact to the company thus